In Social Marketing  elementary school this week I told  the story about tweeting my irritation with National Rental Car and how they responded. Anthony (a participant) was astounded. “How did they know about that tweet?’ That’s a great question, how would they know given all the chatter that goes on in twitter sphere? Did you know there are over 55 million tweets per day chances are some of those tweets might have something to do with you business, service, product, brand, etc. Can you imagine how time consuming it would be trying to hunt down every place you brand has been mentioned? Yet wouldn’t you want to be involved in the conversation and be able to engage with your customer as National Rental Car did with me?

There are lots of fee & free time savings tools for monitoring the conversation. I took a 10 week Social Networking boot camp where I learned of some of these tools, if your not yet at the place where your ready to pay for your social media monitoring here are some free tools you may want to checkout:

Twilert is a free Twitter application that lets you receive regular email updates of tweets containing your brand, product, service, well any keyword you like really.

Tweetalarm Is like Google alerts for twitter - get an alert anytime someone tweets about your product, company, name, interest or any keywords.

Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic. Enter the topic you wish to monitor, then click preview to see the type of results you'll receive.

Social Mention Alerts are email updates of the latest relevant social media results (blog, microblog, etc.) based on your choice of search phrase.

There are 12 other unusual tool  for monitoring Twitter searches not list here. Back to Anthony, National Car Rental definitely had an alert set very likely using one of these tools.  I use Google Alerts, Social Mention and others what are you using? Are you familiar with the tools mentioned in this post?

Lisa Ann Landry
I’m an exuberant force of light… Come light up your life
http://www.imagedevelopmentgroup.com/speakers.html